Introducing the 2014 Jeep WK2 Grand Cherokee – Canada

By Jeep Experts

Welcome to the archived introduction press launch of the 2014 WK2 Jeep Grand Cherokee. Did we miss something? get in contact with us and tell us!


2014 Overview – Canada (PDF)
2014 Overview, SRT – Canada (PDF))
2014 Specifications – Canada (PDF)
2014 Specifications, SRT – Canada (PDF)
Press Release – January 2013
Chrysler Canada: Jeep® Grand Cherokee: The Most Awarded SUV Ever Gets Even Better For the 2014 Model Year

  • New 3.0-litre EcoDiesel V6 engine delivers a best-in-class estimated 7.1 L/100 km (40 mpg) freeway, best-in-class towing functionality of 3268 kg (7200 lb.) on 4×4 fashions
  • New eight-speed automated transmission boosts gas effectivity throughout all powertrains whereas bettering Grand Cherokee’s legendary 4×4 efficiency with a decrease crawl ratio
  • More luxurious than ever with the new Grand Cherokee Summit mannequin
  • More than 60 superior security and security measures; most in school
  • Legendary Jeep® functionality courtesy of three 4×4 techniques, class-exclusive Quadra-Lift air suspension and class-leading Jeep Selec-Terrain traction administration system with new Selec- Speed Control
  • Array of superior user-friendly expertise options together with a brand new accessible 8.4-inch touch-screen show multimedia centre, a 7-inch driver configurable multiview cluster show, and Harman Kardon premium audio with 19-speakers and 825 watt amplifier

January 14, 2013 , Windsor, Ontario – Jeep® Grand Cherokee – the most awarded SUV ever and the automobile that has lengthy outlined what a premium SUV must be – will get even higher for the 2014 mannequin yr.

The new 2014 Jeep Grand Cherokee utterly redefines the premium SUV, delivering shoppers an unprecedented mixture of best-in-class gas financial system, accessible clean-diesel expertise, a selection of main powertrain choices, legendary benchmark functionality, world-class premium craftsmanship, premium on-road driving dynamics, and a number of superior user-friendly expertise and security options.

“With the new 2014 Jeep Grand Cherokee, we have now taken the trade’s most extremely acclaimed SUV and elevated it to a good increased stage,” mentioned Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “Jeep has proudly separated Grand Cherokee even farther from its opponents by enhancing its distinctive magnificence, effectivity, functionality and technological options. Consumers will clearly discover the new Jeep Grand Cherokee to be much more of a pleasure to drive on any and all roads, on the most demanding trails, and in all climate circumstances.”

For the 2014 mannequin yr, Jeep Grand Cherokee 4×4 delivers best-in-class estimated gas financial system of seven.1 L/100 km (40 mpg) freeway courtesy of a brand new 3.0-litre EcoDiesel V6 engine and a brand new eight-speed transmission.

A brand new eight-speed transmission drives the new EcoDiesel, in addition to Grand Cherokee’s 3.6-litre PentastarT VVT V6 engine – now reaching as much as an estimated 7.9 L/100 km (36 mpg) freeway and its 5.7-litre V8, now reaching an estimated 12.6 L/100 km (30 mpg) freeway.

Legendary Jeep functionality comes courtesy of three accessible 4×4 techniques, in addition to the Jeep Quadra-LiftT air suspension system and class-leading Selec-Terrain traction administration system. Grand Cherokee boasts best-in-class towing of 3265 kg (7200 lb.), and an improved crawl ratio of 44.1:1 for the 2014 mannequin yr.

A brand new, refined exterior design – full with accessible bi-xenon headlamps with signature LED daytime working lamps (DRL) – offers an much more premium look. Interior luxurious is achieved with premium facilities together with Natura leather-based, unique open-pore wooden trim and new inside color choices.

The new 2014 Jeep Grand Cherokee affords much more security and security measures – over 60 together with accessible Front Park Assist, Forward Collision Warning with Crash Mitigation, Adaptive Cruise Control and Selec-Speed Control – in addition to an array of superior user-friendly expertise options equivalent to the Uconnect 8.4-inch touch-screen multimedia centre with built-in local weather and infotainment controls, and a 7-inch driver configurable multiview show cluster.

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Built in Detroit, Michigan the 2014 Jeep Grand Cherokee is accessible in Laredo, Limited, Overland, Summit and SRT fashions.

Powertrain: Best-in-class gas financial system

North American off-road fans have been clamouring for a diesel-powered Grand Cherokee. Jeep has delivered, and shoppers will profit significantly – on the path, and particularly in every-day driving.

Producing 240 horsepower and an enormous 420 lb.-ft. of torque, Jeep’s 24-valve dual-overhead cam 3.0-litre EcoDiesel V6 delivers clean-diesel expertise with low CO2 emissions.

Capable of towing a best-in-class 3265 kg (7200 lb.), the EcoDiesel-powered Jeep Grand Cherokee is predicted to ship as much as 10.3 L/100 km (27 mpg) metropolis and seven.1 L/100 km (40 mpg) freeway.

New 3.0-liter EcoDiesel V-6

North American off-road fans have been clamouring for a diesel-powered Grand Cherokee. Jeep has delivered, and shoppers will profit significantly – on the path, and particularly in every-day driving.

Producing 240 horsepower and an enormous 420 lb.-ft. of torque, Jeep’s 24-valve dual-overhead cam 3.0-litre EcoDiesel V6 delivers clean-diesel expertise with low CO2 emissions.

Capable of towing a best-in-class 3265 kg (7200 lb.), the EcoDiesel-powered Jeep Grand Cherokee is predicted to ship as much as 10.3 L/100 km (27 mpg) metropolis and seven.1 L/100 km (40 mpg) freeway.

New eight-speed automated transmission

Jeep Grand Cherokee’s new EcoDiesel engine – in addition to its V6 and V8 gasoline engine choices – transfers energy through Chrysler Group’s eight-speed automated transmission, considerably bettering gas financial system throughout the Grand Cherokee lineup.

In addition to enhancing gas financial system, the new, sturdy and sturdy eight-speed transmission delivers faster acceleration and exact, clean shifting, enhancing experience high quality to luxurious automobile ranges. An further profit is a decrease crawl ratio of 44.1:1 to help in climbing over – or by way of – robust obstacles, when outfitted with a two-speed switch case.

New steering wheel paddle shifters provide improved driver management each on and off-road, together with Electronic Range Select when utilizing Selec-Speed Control in excessive off-road conditions.

3.6-litre Pentastar V-6

Chrysler Group’s 3.6-litre Pentastar VVT V6 engine debuted on the 2011 Jeep Grand Cherokee, and has been named certainly one of Ward’s “10 Best Engines” for 3 years in a row. It contains twin overhead camshafts and a high-pressure die-cast aluminum cylinder block in a 60-degree configuration. Featuring Variable Valve Timing (VVT), the flex-fuel V6 delivers 290 horsepower and 260 lb.-ft. of torque.

Mated to a brand new eight-speed transmission, Pentastar-powered Grand Cherokee fashions now tow as much as 2812 kg (6200 lb.) – a 24-per cent improve versus the earlier mannequin yr. The Pentastar/eight-speed mixture is predicted to lead to gas financial system of as much as 12.3 L/100 km (23 mpg) metropolis / 7.9 L/100 km (36 mpg) freeway.

Renowned 5.7-litre V-8

Fuel financial system enhancements should not unique to Grand Cherokee’s V6 powertrains. The 5.7-litre V8 packs 360 horsepower and 390 lb.-ft. of torque with best-in-class towing capability of 3265 kg (7200 lb.) Now mated to the new eight-speed transmission – and with VVT and Chrysler Group’s seamless FuelSaver cylinder-deactivation expertise – V8 gas financial system is predicted to extend 5 per cent, as much as 12.6 L/100 km (22 mpg) metropolis and 9.5 L/100 km (30 mpg) freeway.

New Eco Mode

Another contributor to Grand Cherokee’s improved gas financial system is a brand new Eco Mode for the 2014. Eco Mode optimizes the transmission’s shift schedule and – in V8 fashions – FuelSaver cylinder deactivation. In addition, the Eco Mode prompts Grand Cherokee’s air suspension system, reducing it to “Aero Ride Height” when the automobile velocity exceeds 90 km/h.

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Eco Mode is routinely engaged upon automobile startup. A button on the centre stack permits driver’s to disengage Eco Mode if extra spirited efficiency is desired.

Legendary Capability

Go Anywhere 4×4 techniques

The new 2014 Jeep Grand Cherokee options three 4×4 techniques – Quadra-Trac I®, Quadra-Trac II® and Quadra-Drive II®, in addition to an accessible Quadra-Lift air suspension and a Selec-TerrainT traction management system, all of which instill Grand Cherokee with its legendary Jeep functionality.

Quadra Trac I delivers full-time four-wheel drive with none switches or levers to drag. The system offers clean operation of the automobile over a wide range of highway circumstances. This lightweight single-speed case affords a continuing stability of torque distribution; if wheel slippage happens, the system seamlessly transfers torque to the axle with the most traction.

The Quadra Trac II two-speed switch case makes use of enter from a wide range of sensors to find out tire slip at the earliest potential second and takes corrective motion. The system additionally makes use of Throttle Anticipate to sense fast motion in the throttle from a cease and maximizes traction earlier than tire slippage happens. When wheel slippage is detected, as a lot as 100-per cent of accessible torque is immediately routed to the axle with the most traction. This two-speed switch case contains torque administration and a low vary for rock crawling.

Quadra Drive II, with a rear Electronic Limited Slip Differential (ELSD), delivers superior tractive functionality. The system immediately detects tire slip and easily distributes engine torque to a number of tires with the most traction. In some circumstances, the automobile will anticipate low traction and modify with the intention to proactively restrict or remove slip.

The Selec-Terrain traction management system is normal with Quadra Trac II and Quadra Drive II.

Quadra-Lift Air Suspension System

The 2014 Jeep Grand Cherokee rises above the highway and rocks with the rugged, class-exclusive Quadra-Lift air suspension system. The Quadra-Lift system options 5 peak settings for optimum experience efficiency and accessibility:


  • Normal Ride Height (NRH): 220 mm (8.7-inches) of clearance affords improved gas financial system in addition to improved aerodynamics throughout on-road driving
  • Off-road 1: Lifts the automobile a further 33 mm (1.3-inches) from NRH for added peak in clearing obstacles as much as 254 mm (10.0-inches)
  • Off-road 2: Delivers legendary Jeep off-road functionality and offers a further 66 mm (2.6-inches) from NRH for 287 mm (11.3-inches) of floor clearance
  • Park Mode: Lowers the automobile 38 mm (1.5-inches) from NRH for straightforward ingress/egress. NRH and Park mode are driver selectable permitting the driver full management over automobile experience peak
  • Aero Mode: Lowers the automobile 15 mm (0.6-inches) from NRH. Aero Mode is managed by automobile velocity and adjusts for optimum efficiency and gas financial system. The automobile can even decrease to Aero Mode when in Sport mode

When the automobile is working in Eco Mode, it lowers itself to Aero mode additional enhancing Jeep Grand Cherokee’s aerodynamics for optimum effectivity.

Quadra-Lift provides as much as 106 mm (4.2-inches) of raise span supported by four-corner air springs that present a cushioned, premium experience. Quadra-Lift operates routinely, or could also be managed manually with console controls.

With the entrance air dam eliminated and the accessible Quadra-Lift air suspension, the 2014 Jeep Grand Cherokee encompasses a 35.8-degree method angle, a 29.6-degree departure angle and 23.5-degree break-over angle.

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In addition to the Quadra-Lift air suspension, the Grand Cherokee’s class-leading Selec-Terrain traction management system permits clients to decide on the on and off-road setting for optimum efficiency. This characteristic electronically coordinates as much as 12 completely different powertrain, braking and suspension techniques, together with throttle management, transmission shift, switch case, Hill Descent Control and Select-Speed Control.

The Selec-Terrain system has been refined for 2014 and affords 5 completely different driving circumstances to attain the finest driving expertise on all terrains:


  • Sand: Traction management and Quadra-Lift function with delicate response to wheel spin, and torque tuned for optimum efficiency in sand
  • Mud: raction management and Quadra-Lift function with delicate response to wheel spin, and torque tuned for optimum efficiency in mud
  • Auto: Automatically adapts to any on or off-road scenario
  • Snow: Vehicle traction adjusts for final efficiency over snow-covered roads
  • Rock: Quadra-Lift suspension raises to a most peak of 287 mm (11.3-inches), whereas the switch case, differentials, and throttle coordinate to supply low-speed management

Sport mode, beforehand discovered on the Selec-Terrain controller, is now engaged with the shift lever. Sport mode offers enhanced on-road “fun-to-drive”” functionality.

Selec-Terrain, coupled with the Quadra-Lift air suspension, affords drivers an adjustable suspension span that delivers Trail Rated efficiency.

New accessible Selec-Speed Control with Hill Ascent and Descent permits drivers to regulate Grand Cherokee’s velocity each up and down steep, rugged grades with the steering wheel mounted paddle shifters, with out the want for throttle or brake pedals.

Jeep Trail Rated

All 2014 Jeep Grand Cherokees outfitted with Off-Road Adventure Groups are Trail Rated. The Jeep Trail Rated badge on the 2014 Jeep Grand Cherokee signifies that the automobile is designed to carry out in a wide range of difficult off-road circumstances, recognized by 5 key consumer-oriented efficiency classes: Traction, Ground Clearance, Manoeuvrability, Articulation and Water Fording.

Design: Head-turning, premium craftsmanship


When Jeep launched the 2011 Grand Cherokee, it rapidly impressed shoppers with its cohesive, upscale design that was nonetheless in a position to convey the rugged functionality one anticipated of a Jeep automobile. For 2014, Jeep Grand Cherokee builds on this success, conveying a good increased stage of luxurious and energy.

All trim ranges of the 2014 Jeep Grand Cherokee have been given an much more premium look, whereas concurrently making every trim stage readily identifiable at a look. On all fashions, the higher grille is shorter in peak and the headlamps are slimmer. The decrease entrance fascia has been barely elevated, and fog lamps have been raised and are extra pronounced inside the fascia design. Together, these adjustments give the entrance of the Grand Cherokee a extra substantial look whereas nonetheless preserving the automobile’s floor clearance at its decrease edge.

Of course, Grand Cherokee retains the Jeep basic seven-slot grille and trapezoidal wheel arches.

The rear of the 2014 Jeep Grand Cherokee options bigger rear lights with new LED lighting, a bigger, extra aerodynamic rear spoiler, and a re-sculpted tailgate that gives higher visibility. A extra pronounced Jeep badge is now discovered instantly on the tailgate between the rear lights. Lower rear fascias are actually model-specific, and twin exhaust ideas are normal on all Limited, Overland, Summit and SRT fashions.

A key exterior characteristic of the new 2014 Grand Cherokee is signature entrance and rear LED lighting. These distinctive lights permit Grand Cherokee to be immediately recognizable, evening or day, from an awesome distance.

Bi-xenon HID headlamps (adaptive on Summit and SRT) which can be outlined with signature LED working lamps normal on Overland, Summit and SRT, and accessible on Limited.



The award-winning inside of the Jeep Grand Cherokee is clearly certainly one of the most technically superior, well-crafted interiors in the trade. Immediately noticeable is the revised centre stack that includes new UconnectT 5-inch or 8.4-inch contact screens. Controls for radio and local weather are discovered under the display screen and have simply identifiable knobs and buttons. Following the centre stack down onto the centre console reveals a brand new leather-wrapped E-shifter for the eight-speed transmission.

Another recognizable change is a brand new three-spoke steering wheel. Wrapped in leather-based, it options sections of actual wooden on Overland and Summit fashions. All Grand Cherokee fashions embody normal paddle shifters mounted on the again of the new steering wheel – which completely frames the new curvilinear gauge cluster that options the new 7-inch driver configurable multiview show.

Each Grand Cherokee mannequin has its personal distinctive fashion of luxurious and ambiance based mostly on supplies and color patterns. Laredo and Limited fashions characteristic darkish wooden trim on the sprint and doorways. Door deal with and sprint vent bezels, in addition to the trim on the centre console, characteristic a slight gold hue to their brushed aluminum look. Limited fashions even have vibrant insert door sill scuff plates and vibrant metallic accents that run alongside the backside of the wooden trim and that strake the cargo bay. Premium material seating is normal on Laredo whereas Capri leather-faced seating is normal on Limited.

Overland fashions have a number of luxurious fashionable touches not sometimes discovered on even high-end imports. A regular stitched-leather instrument panel and accessible open-pore wooden are two of the distinguished inside design cues that add a definite contact of contemporary luxurious. Wood trim can also be discovered on the prime portion of the leather-wrapped steering wheel. A remaining contact is the addition of rear seat foot effectively and rear door pocket ambient lighting.

The new Grand Cherokee Summit mannequin carries the torch for premium interiors in the SUV phase. The Summit mannequin options premium Natura-Plus leather-faced seating with heated, ventilated and reminiscence entrance seats, accessible in Black or Dark Brown, open-pore wooden trim, Copper accents, and distinctive premium suede-like materials overlaying the A-pillars and headliner.

Another spectacular characteristic accessible on Summit fashions is a nineteen-speaker, 825-watt high-performance Harman Kardon® encompass sound audio system. This state-of-the-art system encompasses a twelve-channel amplifier, three sub-woofers and surrounds the occupants in high-definition sound.

Overland and Summit fashions come loaded and embody the CommandView® dual-pane sunroof that encompasses a energy sunshade (accessible on Limited). Laredo and Limited fashions characteristic an accessible single-pane sunroof.

Over 60 accessible Safety and Security Features

New accessible security options embody Forward Collision Warning with Crash Mitigation and Selec-Speed Control, which incorporates each Hill-Ascent Control and Hill-Descent Control, helping drivers with climbing and descending steep grades.

Among Grand Cherokee’s superior security and security measures are normal Electronic Stability Control (ESC) that includes 4 techniques to enhance general automobile dealing with and efficiency each on and off-road: Electronic Roll Mitigation (ERM) reacts and applies brakes throughout excessive scenario, whereas accessible Selec-Speed Control and Hill Start Assist (HSA) work with normal Trailer Sway Control (TSC) to reinforce off-road and towing capabilities.

In addition, normal front-row energetic head restraints, full-length side-curtain air baggage, seat-mounted aspect thorax air baggage, and new driver’s knee blocker air bag provide enhanced occupant safety to passengers in the occasion of a collision.

Blind-Spot Monitoring and Rear Cross-Path detection, support drivers when altering lanes or in parking zone conditions, are additionally accessible.

Advanced Technology: Segment-leading choices

The new 2014 Jeep Grand Cherokee delivers an array of progressive superior applied sciences for driver security and passenger enjoyment. A brand new Uconnect 8.4-inch contact display screen, one-shot voice command navigation and a driver customizable multiview cluster show spotlight the state-of-the-art options.

The new, user-friendly Uconnect 8.4-inch multimedia centre with contact display screen show is accessible on all fashions, whereas the instrument cluster now encompasses a high-tech addition with a brand new driver configurable multiview show, with 7-inch Thin-Film Transistor (TFT) liquid-crystal expertise.

On-road refinement: Premium driving dynamics

Jeep Grand Cherokee is broadly identified for its excellent on-road driving dynamics and tranquility, thanks partially to its entrance and rear unbiased suspension. Variable-rate rear springs ship improved on-road dealing with and luxury that enhances the automobile’s off-road functionality. Premium on-road manners are enhanced with greater than 5400 welds in the physique alone.

The unbiased entrance and rear suspension characteristic remoted entrance and rear suspension cradles together with variable-rate rear springs to ship improved on-road dealing with and luxury whereas complementing the automobile’s legendary off-road functionality. The rear suspension additionally permits the spare tire to be saved inside the automobile versus beneath it.

Grand Cherokee’s steering has additionally been rigorously calibrated for the correct amount of help whether or not cruising the parking zone or a twisty two-lane mountain highway. Electrohydraulic help is used on EcoDiesel and Pentastar V6 fashions.

Dimensionally sound

The automobile’s 2915 mm (114.8-inch) wheelbase creates beneficiant inside room and provides passengers expansive rear-seat knee and leg room, in addition to giant entrance door openings and rear doorways open 78 levels for higher entry to the inside.

Inside, premium seating contains room for 5 passengers. A fold-flat front-passenger seat on Laredo fashions offers improved cargo storage room.

For added passenger consolation, rear seats recline 12-degrees. There is also a 12-degree ahead angle to permit 24-degrees of variation.

Cargo quantity behind the second-row measures 993 litres (35.1 cu ft.) and features a storage unit with a chargeable flashlight and grocery hooks on each side. The spare tire compartment contains detachable twin storage bins for safe storage of muddy gear or different objects.

The energy rear liftgate is accessible on all 2014 Jeep Grand Cherokee fashions.

Quality: Improving the Most Awarded SUV Ever

How do you enhance the most awarded SUV ever? The Jeep workforce begins by listening to its clients.

“We’re very pleased with the lengthy listing of product and high quality accolades the Jeep Grand Cherokee has earned,” mentioned Doug Betts, Senior Vice President – Quality, Chrysler Group LLC. “But the most essential suggestions comes from clients telling us what they’d wish to see improved. We are continually suggestions and responding with enhancements.”

Key upgrades for the 2014 Jeep Grand Cherokee embody an eight-speed automated transmission to enhance efficiency and gas financial system plus the latest Uconnect system that balances superior expertise and connectivity options with easy-to-use controls and voice instructions.

From the driver’s seat, every little thing the driver sees, touches – and even speaks to utilizing voice instructions – is enhanced to extend perform, connectivity and responsiveness. Not solely does it work higher, it seems higher – packaged in additional premium supplies with elegant graphics. This features a redesigned steering wheel that’s optimized for driving place whereas additionally offering management buttons for frequently-used options like radio, cruise management, cellphone and voice-activated instructions. Customer suggestions helped designers and engineers decide the best location for fingertip controls in order that drivers may comfortably hold their fingers on the wheel and eyes on the highway.

Another vital inside change for Grand Cherokee is the availability of the new Uconnect 8.4-inch contact display screen.

Connectivity and contact screens contain quickly altering expertise and ever-increasing shopper expectations – each of which have a major influence on the general high quality evaluation of recent automobiles. The Uconnect workforce continually evaluates shopper suggestions, putting a excessive precedence on designing techniques which can be intuitive for each drivers that favor a contact display screen in addition to drivers preferring onerous knobs to regulate the local weather or radio station.

For 2011 and 2012, the Jeep Grand Cherokee has earned the title of Total Quality Leader for the medium-size SUV phase by Strategic Vision. The honour is predicated on new automobile proprietor surveys that holistically assess shoppers good and unhealthy experiences with their new automobile. Similarly, the Jeep workforce values all feedback from clients – particularly suggestions that results in enhanced high quality and buyer satisfaction.

Manufacturing: Built in Detroit

The new 2014 Jeep Grand Cherokee is constructed at the 3-million-square-foot Jefferson North Assembly Plant (JNAP) in Detroit, Michigan (U.S.A.) which has been the web site of Grand Cherokee manufacturing since its introduction in 1992. To meet shopper demand, a 3rd crew of 1100 employees was added at JNAP in the fourth quarter of 2012.

The Global Jeep Brand

Built on greater than 70 years of legendary heritage, Jeep is the genuine SUV with class-leading functionality and flexibility for individuals who search extraordinary journeys. The model delivers an open invitation to stay life to the fullest by providing a full line of automobiles that proceed to supply house owners with a way of safety to deal with any journey with confidence.

The Jeep automobile lineup consists of the Compass, Grand Cherokee, Wrangler, Wrangler Unlimited and Patriot. To meet shopper demand round the world, all fashions can be found in right-hand-drive variations and with gasoline and diesel powertrain choices. With this portfolio, Jeep model’s international gross sales have elevated greater than 100 per cent since 2009 – together with a 160-per cent improve in worldwide markets.

Jeep Grand Cherokee was launched in 1992. Since that yr, the Jeep model has bought almost 5 million Grand Cherokee automobiles – greater than 600,000 from markets exterior North America.

2012 introduced file gross sales for the Jeep model worldwide, with Grand Cherokee contributing roughly 220,000 models globally, with 52,000 models from worldwide markets. Since 2009, Jeep Grand Cherokee gross sales have doubled in Canada, and tripled exterior North America.

About Chrysler Canada Inc. Founded as the Chrysler Corporation in 1925, Chrysler Canada Inc. is predicated in Windsor, Ontario, and celebrates its 88th anniversary in 2013. Chrysler Canada’s product lineup options a few of the world’s most recognizable automobiles, together with the Dodge Grand Caravan, Jeep® Wrangler, Chrysler 300 and Ram vans.

Chrysler Canada is a completely owned subsidiary of Chrysler Group LLC, certainly one of the world’s main automotive corporations. Chrysler Group LLC, shaped in 2009 from a world strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge, Ram Truck, SRT®, FIAT® and Mopar® automobiles and merchandise. With the assets, expertise and worldwide distribution community required to compete on a world scale, the alliance builds on Chrysler’s tradition of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary expertise – from an organization whose heritage dates again to 1899. Fiat will contribute world-class expertise, platforms and powertrains for small- and medium-sized automobiles, permitting Chrysler Group to supply an expanded product line together with environmentally pleasant automobiles.

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